"This report provides health and care audiences with a framework for understanding the drivers of behaviour, plus five factors that show how different behavioural mechanisms interact and play out. These factors seek to provide approaches that can help those grappling with how to encourage behaviour change for health to happen. These approaches can be hard-wired into the design of services, programmes, community initiatives, and indeed to the very lives of the people who engage with them."
Making the change: Behavioural factors in person and community-centred approaches for health and wellbeing
H Burd, M Hallsworth, The Behavioural Insights Team
March 2016
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